Privacy Policy

Effective Date: June 30, 2026

Introduction

Unique Leverage LLC ("Unique Leverage," "ULC," "we," "us," or "our") operates a communications, scheduling, lead-management, and advertising platform used by automotive dealerships and other participating businesses (each, a "Client") to communicate with prospective and existing customers. This Privacy Policy explains how Unique Leverage collects, uses, shares, and protects personal information processed through the platform, and how you can exercise your rights regarding that information.

Unique Leverage provides services on behalf of its Clients. Where Unique Leverage processes personal information on behalf of a Client, Unique Leverage acts as a service provider or processor for that Client, and the Client's own privacy notice may also apply to that information. By using this website, the platform, or any service powered by Unique Leverage, you consent to the terms described in the most recent version of this Privacy Policy.

You should also read our Terms of Service for the general rules about your use of the website and platform.

Personal and Non-Personal Information

Non-Personal Information

Non-personal information is information that cannot reasonably identify you. When you visit the website or interact with the platform, we may automatically collect non-personal information about your device, browser, referring URL, time of visit, pages viewed, and similar usage data. Because non-personal information cannot identify you or be tied to you, there are no restrictions on the ways we may use or share it.

Personal Information

Personal information is information that identifies you as an individual, such as your name, mailing address, email address, phone number, vehicle interest, financing-related information, and other contact or transaction details. We may collect personal information when you:

  • Submit an inquiry, contact, scheduling, callback, or credit application form
  • Request information about a vehicle, financing option, or appointment
  • Communicate with us or a Client by text message, phone call, email, chat, or in person
  • Engage with an advertisement, marketplace listing, or lead form connected to the platform
  • Create an account, register for services, or onboard as a Client
  • Provide information to a Client that is processed through the platform

Cookies and Tracking Technologies

We may use cookies, web beacons, pixels, local storage, and similar technologies to collect information about your use of the website and platform. Cookies are small text files placed on your device by a web server; they cannot be used to run programs or deliver viruses, and can only be read by a web server in the domain that issued the cookie.

We and our service providers use these technologies to remember your preferences, recognize you across visits, measure performance, support security and fraud prevention, and analyze how the platform is used. We may also work with third-party vendors who use cookies on our website to perform analytics, advertising measurement, and similar functions. This includes services such as Google Analytics and Meta (Facebook) Pixel.

If you arrive at our site through an affiliate referral link (URLs containing ?via=), we use Rewardful's first-party cookie to remember that referral for up to 60 days so we can credit the affiliate when you subscribe. The cookie stores only an opaque referral identifier, which is forwarded to Stripe as customer metadata at checkout and contains no personal information about you.

You may accept or decline cookies through your browser settings. Declining cookies may affect parts of the website's functionality.

How We Use Your Information

Unique Leverage may use personal information we collect, or that is processed through the platform on behalf of a Client, to:

  • Provide access to the website, platform, and Client-facing services
  • Respond to your requests, inquiries, scheduling, and follow-up needs
  • Send appointment confirmations, reminders, and transactional notices
  • Send marketing and promotional communications where consent has been provided
  • Connect you with a Client (such as a dealership) you have inquired with
  • Support credit applications, prequalification, trade-in, and financing workflows
  • Operate fraud prevention, abuse detection, and platform security measures
  • Maintain consent records, opt-out preferences, and compliance audit trails
  • Improve, develop, and personalize the platform and its features
  • Comply with legal obligations and respond to lawful requests

We may combine personal information we collect with information you provide to us through other channels. We may also remove personal identifiers to create de-identified or aggregated information, which we may use without restriction.

Consent to Receive Communications

By providing your contact information and opting in — including by checking a consent checkbox, submitting a form, requesting information, starting a conversation, or otherwise giving express consent — you agree that Unique Leverage, the Client you have engaged with, and their authorized service providers may contact you at the phone number and email address you provide. These communications may include:

  • Text messages and MMS
  • Phone calls
  • Emails
  • Informational and transactional messages
  • Appointment confirmations and reminders
  • Follow-up communications related to your inquiry
  • Marketing and promotional messages
  • Responses to questions, requests, or applications you have submitted
  • Communications related to vehicles, services, financing, trade-ins, appointments, or offers

Your consent is not required as a condition of purchasing any goods or services. Your consent remains valid until you revoke it using one of the opt-out methods described below or by otherwise clearly communicating that you no longer wish to be contacted.

Automated Technology and AI-Assisted Communications

You understand and agree that communications sent through the Unique Leverage platform may be created, selected, scheduled, personalized, or delivered using automated technology, artificial intelligence, AI-assisted tools, prerecorded messages, artificial voice technology, automated dialing systems, or other communication software.

Some communications may be generated or assisted by AI. Some communications may be sent by, reviewed by, or responded to by a human representative of the Client or Unique Leverage. You may request human assistance at any time by replying to a text message, asking for a human representative, calling the Client that contacted you, or contacting Unique Leverage using the information below.

AI-assisted communications are intended to help with response, follow-up, scheduling, and customer service. They should not be treated as final legal, financial, credit, insurance, tax, or binding purchase advice.

Text Message Terms

By opting in to receive text messages through the Unique Leverage platform, you agree to receive recurring text messages from Unique Leverage, the Client you have engaged with, and their authorized service providers at the mobile number you provided.

Message frequency varies based on your inquiry, appointment status, account activity, communication history, and the communication program you have joined.

Message and data rates may apply. Check your mobile carrier plan for details. Wireless carriers are not liable for delayed or undelivered messages.

Text messages may be sent using automated technology and may include AI-assisted or AI-generated content as described above.

Opting Out of Text Messages

You may revoke your consent to receive text messages at any time. To stop receiving text messages, reply with any of the following keywords:

STOP, QUIT, CANCEL, END, UNSUBSCRIBE, REVOKE, OPT OUT, STOPALL

You may also use any other clear statement that reasonably communicates you do not want to receive further text messages. After you opt out, you may receive one final non-marketing text message confirming your opt-out request. You will not receive further text messages that require consent unless you later provide new consent or otherwise re-initiate communication. If you previously opted out and later want to receive text messages again, you may be asked to reply START, submit a new form, or otherwise provide renewed consent.

Opting Out of Phone Calls

You may ask not to receive phone calls at any time by telling the caller, using any automated call opt-out option provided, contacting the Client that called you, or contacting Unique Leverage using the information below. Your request will be honored within the time required by law.

Opting Out of Emails

You may opt out of marketing emails by using the unsubscribe link included in a marketing email, replying with an unsubscribe request where available, contacting the Client that emailed you, or contacting Unique Leverage. Opting out of marketing emails may not stop transactional or relationship emails, such as appointment confirmations, requested information, account notices, or service-related communications.

Help and Support

For help with a text message program, reply HELP to the number that sent you the message. You may also contact Unique Leverage at support@uniqueleverage.com. When contacting us, include the phone number or email address you want removed or updated, the Client that contacted you if known, and a short description of your request.

Consent-Based Communication and Compliance Controls

The Unique Leverage platform is intended for communications with individuals who have provided express consent to be contacted, requested information, submitted a lead, started a conversation, or otherwise opted in to receive communications.

Unique Leverage and its Clients may use compliance tools designed to help manage opt-outs, quiet hours, reassigned or transferred numbers, consent records, and communication preferences.

Unique Leverage does not independently verify every contact record supplied by its Clients. Clients are responsible for ensuring that the contact information they submit, upload, import, or use through the platform was collected with proper consent and may be contacted lawfully. If your phone number has been reassigned, transferred, disconnected, or is no longer yours, please notify Unique Leverage or the Client contacting you so communication records can be updated.

Information Sharing

We will not share your personal information collected through the platform with an unrelated third party without your permission, except as otherwise provided in this Privacy Policy. We may share your information with:

  • Clients: The dealership or other business you have inquired with, scheduled an appointment with, applied for financing through, or otherwise engaged
  • Service Providers: Third-party companies that help us deliver platform services, such as telecommunications providers (including Twilio), email delivery providers, payment processors, hosting and security providers, and analytics providers, in each case under contractual obligations to protect your information
  • Advertising Partners: For leads generated through Meta (Facebook/Instagram) or similar advertising platforms, your information may be shared as part of the lead generation process initiated by you on those platforms. This does not include text-messaging originator opt-in data or consent, which is never shared with advertising partners or third parties for marketing purposes.
  • Legal Requirements: When required by law, court order, subpoena, or to protect our rights and the rights of others

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories listed above exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

We will not sell, exchange, or publish your personal information, except in conjunction with a corporate sale, merger, dissolution, or acquisition.

Service Provider and Processor Role

Where Unique Leverage processes personal information on behalf of a Client (such as a dealership), Unique Leverage acts as a service provider under the California Consumer Privacy Act (CCPA) and similar U.S. state privacy laws, and as a processor under international data protection laws where applicable.

In that capacity, Unique Leverage processes personal information only for the purposes permitted by the Client's instructions and the platform's service agreement, does not sell personal information processed on behalf of a Client, and applies the security and confidentiality safeguards described in this Privacy Policy. The Client's own privacy notice may apply to personal information collected through Client-facing forms, messages, or communications.

Third-Party Links

The website and platform may contain links to other sites that we do not operate. Unique Leverage is not responsible for the privacy practices or the content of such websites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We have implemented generally accepted standards of technology and operational security to protect personally-identifiable information from loss, misuse, alteration, or destruction. Only authorized personnel and contractually-bound service providers have access to your personal information. Despite these precautions, no method of transmission or electronic storage is fully secure, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Consent records and opt-out records are retained for at least the period required by applicable telecommunications and consumer protection laws. When we no longer need your personal information, we will securely delete or de-identify it.

Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications
  • Opt out of SMS messages by replying STOP (or any of the keywords listed above)
  • Opt out of the sale or sharing of personal information, where applicable
  • Limit the use of sensitive personal information, where applicable

To exercise these rights, please contact us at support@uniqueleverage.com. If your information was collected by or on behalf of a Client, we may direct your request to the Client or coordinate with the Client to respond.

Children's Privacy

Unique Leverage will not intentionally collect any personal information from children under the age of 13. Our services are not intended for individuals under 18 years of age. If you believe we have collected personal information from a child under the age of 13, please contact us immediately at support@uniqueleverage.com.

Abuse and Unauthorized Messages

Clients are expected to use the Unique Leverage platform only for lawful, consent-based communications. Clients are responsible for the accuracy, source, permission status, and lawful use of any contact information they submit, upload, import, or use through the platform.

If you believe you received an unauthorized, abusive, or unlawful message through the platform, please contact us at abuse@uniqueleverage.com. Include your phone number, the sender phone number, the Client name if known, a copy or screenshot of the message, and the date and time. Unique Leverage will review abuse reports and may suspend, restrict, or terminate access for users or Clients that misuse the platform.

Changes to This Policy

Unique Leverage may update this Privacy Policy from time to time. Changes will be effective when posted, unless a later effective date is stated. If material changes are made, a notice will appear on the website for a reasonable period. Your continued use of the platform after any change constitutes acceptance of the updated Privacy Policy.

Contact Us

For questions about this Privacy Policy, privacy practices, opt-outs, or communication preferences, contact:

Unique Leverage LLC
Email: support@uniqueleverage.com
Abuse reports: abuse@uniqueleverage.com

Privacy Policy · Unique Leverage