Effective Date: June 30, 2026
This website and the Unique Leverage platform (collectively, the "Site") are owned and operated by Unique Leverage LLC ("Unique Leverage," "ULC," "we," "us," or "our"). By using the Site, you agree to be bound by these Terms of Service and to use the Site in accordance with these Terms, our Privacy Policy, and any additional terms and conditions that apply to specific sections of the Site or to products and services available through the Site. Accessing the Site, in any manner, whether automated or otherwise, constitutes use of the Site and your agreement to be bound by these Terms of Service.
We reserve the right to change these Terms of Service or to impose new conditions on use of the Site from time to time, in which case we will post the revised Terms of Service on this page. By continuing to use the Site after we post any such changes, you accept the Terms of Service, as modified.
Unique Leverage provides a communications, scheduling, lead-management, and advertising platform used by automotive dealerships and other participating businesses (each, a "Client") to communicate with prospective and existing customers ("Consumers"). Platform services include, but are not limited to:
Unique Leverage provides services on behalf of its Clients. Where Unique Leverage processes personal information or transmits communications on behalf of a Client, Unique Leverage acts as a service provider under the California Consumer Privacy Act (CCPA) and similar U.S. state privacy laws, and as a processor under international data protection laws where applicable.
In that capacity, Unique Leverage processes personal information and transmits communications only for the purposes permitted by the Client's instructions and this Agreement, does not sell personal information processed on behalf of a Client, and applies the security and confidentiality safeguards described in the Privacy Policy. Each Client's own privacy notice and consumer-facing terms may also apply to communications and personal information collected through Client-facing forms, messages, advertisements, or other channels.
Unique Leverage is not the originator or controller of consumer relationships established by Clients. Communications transmitted through the platform are sent on behalf of, and under the contractual responsibility of, the Client that initiated or directed the communication.
This Section 4 applies to every Client of the Unique Leverage platform. By accessing or using the platform as a Client — including by submitting, uploading, importing, integrating, or otherwise causing any Consumer contact information to be processed by the platform — Client agrees to the warranties, representations, and covenants set forth in this Section 4.
Client warrants and represents that, for every Consumer phone number, email address, or other contact identifier that Client submits, uploads, imports, integrates, or otherwise causes to be processed by the platform, Client has obtained — and continues to hold — all consents, authorizations, and permissions necessary to lawfully contact such Consumer using the channel(s) for which the contact information is used, including without limitation under the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, applicable state consumer protection laws, CTIA messaging principles, mobile-carrier requirements, and applicable privacy and data-protection laws. Client further warrants that such consents were collected through methods consistent with applicable law and that Client maintains documentation reasonably sufficient to demonstrate consent if requested.
Unique Leverage does not independently verify every contact record supplied by its Clients. Unique Leverage relies on Client's warranty in Section 4.1 as a condition of providing the platform. The provision of compliance tools by Unique Leverage — including opt-out enforcement, consent records, quiet hours, reassigned-number detection, and similar features — does not constitute verification of consent or assumption of legal responsibility for the lawfulness of Client's contact lists or communications.
Client agrees to:
Client is responsible for the accuracy, source, permission status, and lawful use of any contact information that Client submits, uploads, imports, or causes to be processed by the platform. Where contact information is received from third-party lead sources, marketplaces, advertising channels, integrations, or imported lists, Client warrants that Client has independently verified that proper consent exists for the intended communication channel(s) and message types.
Client is responsible for managing reassigned, disconnected, or transferred phone numbers in accordance with applicable law. Unique Leverage may offer tools to assist with this responsibility, but the legal duty to refrain from contacting a non-consenting recipient remains with the Client.
This Section 5 applies to Consumers who receive communications through the Unique Leverage platform. By providing your contact information and opting in — including by checking a consent checkbox, submitting a form, requesting information, starting a conversation, or otherwise giving express consent — you agree that Unique Leverage, the Client you have engaged with, and their authorized service providers may contact you at the phone number and email address you provide. These communications may include text messages, MMS, phone calls, emails, informational and transactional messages, appointment confirmations and reminders, follow-up communications, marketing and promotional messages, and responses to your requests.
Message frequency varies. Message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.
Your consent is not required as a condition of purchasing any goods or services. Your consent remains valid until you revoke it using one of the opt-out methods described below or by otherwise clearly communicating that you no longer wish to be contacted.
To stop receiving text messages, reply with any of the following keywords: STOP, QUIT, CANCEL, END, UNSUBSCRIBE, REVOKE, OPT OUT, STOPALL. You may also use any other clear statement that reasonably communicates that you do not want to receive further text messages.
You may ask not to receive phone calls at any time by telling the caller, using any automated call opt-out option provided, contacting the Client that called you, or contacting Unique Leverage.
You may opt out of marketing emails by using the unsubscribe link in a marketing email, replying with an unsubscribe request where available, contacting the Client that emailed you, or contacting Unique Leverage. Opting out of marketing emails may not stop transactional or relationship emails.
For help with a text message program, reply HELP to the number that sent you the message, or contact Unique Leverage at support@uniqueleverage.com.
Communications sent through the Unique Leverage platform may be created, selected, scheduled, personalized, or delivered using automated technology, artificial intelligence, AI-assisted tools, prerecorded messages, artificial voice technology, automated dialing systems, or other communication software.
Some communications may be generated or assisted by AI. Some may be sent by, reviewed by, or responded to by a human representative of the Client or Unique Leverage. Consumers may request human assistance at any time. AI-assisted communications are intended to support response, follow-up, and customer service, and should not be treated as final legal, financial, credit, insurance, tax, or binding purchase advice.
The Unique Leverage platform is intended only for lawful, consent-based communications. Clients are responsible for the accuracy, source, permission status, and lawful use of any contact information they submit, upload, import, or use through the platform.
If you believe you received an unauthorized, abusive, spam, or unlawful message through the platform, contact us immediately at abuse@uniqueleverage.com. Please include your phone number, the sender phone number, the Client name if known, a copy or screenshot of the message, and the date and time. Unique Leverage will review abuse reports and may suspend, restrict, or terminate access for users or Clients that misuse the platform.
The Site and all materials available on the Site are the property of us and/or our affiliates or licensors, and are protected by copyright, trademark, and other intellectual property laws. The Site is provided solely for your personal and business use in connection with our services. You may not use the Site or its materials in a manner that constitutes an infringement of our rights or that has not been authorized by us. Unless explicitly authorized in these Terms of Service or by the owner of the materials, you may not modify, copy, reproduce, republish, upload, post, transmit, translate, sell, create derivative works from, exploit, or distribute in any manner or medium any material from the Site.
By posting or submitting any material (including, without limitation, vehicle information, photos, customer data, and business information) to us via the Site, you represent: (i) that you are the owner of the material or are making your posting or submission with the express consent of the owner of the material; and (ii) that you are eighteen years of age or older. By submitting or posting any material, you grant us a royalty-free, perpetual, irrevocable, non-exclusive, worldwide license to use, copy, modify, transmit, exploit, create derivative works from, distribute, and publicly perform or display such material in connection with providing our services.
To access certain features of the Site, you may be required to register and provide certain demographic and personally identifiable information such as your name, email address, and business information. You agree to provide true, accurate, current, and complete information about yourself and your business as prompted by the Site's registration form. If we have reasonable grounds to suspect that such information is untrue, inaccurate, or incomplete, we have the right to suspend or terminate your account.
You are responsible for maintaining the confidentiality of your password and account and are responsible for all activities that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account. We cannot and will not be liable for any loss or damage arising from your failure to protect your password or account information.
The Site may provide links to Internet sites maintained by third parties. Our linking to such third-party sites does not imply an endorsement or sponsorship of such sites or of the information, products, or services offered on or through the sites. We neither operate nor control any information, products, or services that third parties may provide on or through the Site or on websites linked to by us. Your participation, correspondence, or business dealings with any third party are solely between you and such third party.
THE INFORMATION, PRODUCTS, AND SERVICES OFFERED ON OR THROUGH THE SITE AND BY UNIQUE LEVERAGE ARE PROVIDED "AS IS" AND WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
WE DO NOT WARRANT THAT THE SITE OR ANY OF ITS FUNCTIONS WILL BE UNINTERRUPTED OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY PART OF THE SITE, OR THE SERVERS THAT MAKE IT AVAILABLE, ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.
WE DO NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE OR THE RESULTS OF THE USE OF THE SITE OR MATERIALS ON THIS SITE IN TERMS OF THEIR CORRECTNESS, ACCURACY, TIMELINESS, RELIABILITY, OR OTHERWISE.
UNDER NO CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, NEGLIGENCE, SHALL UNIQUE LEVERAGE, ITS SUBSIDIARY AND PARENT COMPANIES, OR ITS AFFILIATES BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES THAT RESULT FROM THE USE OF, OR THE INABILITY TO USE, THE SITE, INCLUDING OUR MESSAGING, EMAILS, PRODUCTS, OR SERVICES, OR THIRD-PARTY MATERIALS, PRODUCTS, OR SERVICES MADE AVAILABLE THROUGH THE SITE, EVEN IF WE ARE ADVISED BEFOREHAND OF THE POSSIBILITY OF SUCH DAMAGES.
TCPA and Communications-Law Carve-Out. As between Unique Leverage and any Client, liability for claims, actions, fines, settlements, or judgments arising under the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, applicable state mini-TCPA or consumer protection laws, CTIA messaging principles, mobile-carrier policies, or The Campaign Registry (TCR) requirements, in each case to the extent arising from contact information that Client submitted, uploaded, imported, integrated, or otherwise caused to be processed by the platform, is the sole responsibility of Client. Unique Leverage's aggregate liability to a Client for any TCPA-related or communications-law claim is, to the maximum extent permitted by law, limited to the fees actually paid by such Client to Unique Leverage in the twelve (12) months preceding the event giving rise to the claim.
Because some states do not allow the exclusion or limitation of certain categories of damages, the above limitations may not apply in those states. In such states, our liability is limited to the fullest extent permitted by such state law.
IF YOU ARE DISSATISFIED WITH THE SITE, ANY MATERIALS, PRODUCTS, OR SERVICES ON THE SITE, OR WITH ANY OF THE SITE'S TERMS AND CONDITIONS, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE SITE.
You agree at all times to defend, indemnify, and hold harmless Unique Leverage LLC, its affiliates, their successors, transferees, assignees, and licensees, and their respective parent and subsidiary companies, agents, associates, officers, directors, shareholders, and employees from and against any and all claims, causes of action, damages, liabilities, costs, and expenses, including reasonable attorneys' fees and expenses, arising out of or related to your breach of any obligation, warranty, representation, or covenant set forth in these Terms of Service.
Client TCPA and Consent Indemnification. Without limiting the generality of the foregoing, each Client agrees to defend, indemnify, and hold harmless Unique Leverage and its affiliates from and against any and all claims, demands, actions, suits, proceedings, damages, liabilities, fines, penalties, settlements, costs, and expenses (including reasonable attorneys' fees and litigation costs) arising out of or related to:
Unique Leverage may, at its option and at Client's expense, assume the exclusive defense and control of any matter subject to indemnification by Client. Client shall not settle any matter subject to indemnification without Unique Leverage's prior written consent.
We may cancel or terminate your right to use the Site or any part of the Site at any time without notice. In the event of cancellation or termination, you are no longer authorized to access the part of the Site affected by such cancellation or termination. The restrictions imposed on you with respect to material downloaded from the Site, and the disclaimers, limitations of liability, and indemnification obligations set forth in these Terms of Service, shall survive any termination.
The Digital Millennium Copyright Act of 1998 (the "DMCA") provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that materials hosted by Unique Leverage infringe your copyright, you, or your agent, may send to Unique Leverage a notice requesting that the material be removed or access to it be blocked.
Any notification by a copyright owner or a person authorized to act on its behalf that fails to comply with the requirements of the DMCA shall not be considered sufficient notice and shall not be deemed to confer upon Unique Leverage actual knowledge of facts or circumstances from which infringing material or acts are evident.
Unique Leverage's Copyright Agent for notice of claims of copyright infringement can be reached at: support@uniqueleverage.com
This Agreement shall be binding upon and inure to the benefit of Unique Leverage LLC and our respective assigns, successors, heirs, and legal representatives. Neither this Agreement nor any rights hereunder may be assigned without the prior written consent of Unique Leverage LLC.
These Terms of Service shall be governed by and construed in accordance with the laws of the State of Michigan, United States of America, without regard to its conflict of law provisions. Any dispute arising under or relating to these Terms of Service shall be resolved exclusively in the state or federal courts located in the State of Michigan, and you hereby consent to the jurisdiction of such courts.
If any provision of this Agreement is unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this Agreement and shall not affect the validity and enforceability of any remaining provisions.
We reserve the right to modify these Terms of Service at any time at our discretion. If we make material changes to these Terms, we will post the updates to this page with an updated effective date. Your continued use of the Site after any such changes constitutes your acceptance of the new Terms of Service.
If you have any questions about these Terms of Service, please contact us at:
Unique Leverage LLC
Email: support@uniqueleverage.com
Abuse reports: abuse@uniqueleverage.com